Ready or Not, the DPP Is Here
Fashion brands selling in the EU must adopt Digital Product Passports (DPPs)—a new legal requirement under the Ecodesign for Sustainable Products Regulation (ESPR).
The goal? Total product transparency.
The pressure? Massive.
But with the right systems in place, DPPs can move you from regulatory scramble to sustainability leadership.
Let’s break it down.
What Is a Digital Product Passport?
A Digital Product Passport is a standardized, EU-mandated digital record that stores key environmental and product data across the item’s life cycle.
Each product will need a unique identifier (like a QR code or RFID) linking to:
- Material composition
- Carbon footprint
- Repairability score
- Recycled content
- Sustainability certifications
- Disposal and reuse instructions, etc.
In short, it’s a living, scannable ID for every item you sell.
Why the DPP Matters (More Than You Think)
🔍 Regulators will scan it
DPPs are mandatory for textiles and footwear under the ESPR.
📱 Consumers will expect it
Gen Z buyers want to know what’s behind the label. The DPP gives them that transparency in one scan.
🌍 Partners will demand it
Retailers, investors, and procurement teams are building DPP compliance into sourcing criteria.
The Latest DPP Requirements (As of May 2025)
According to the European Commission’s DPP framework for textiles:
- Material tracking must include exact fiber breakdown and hazardous substances.
- Product Carbon Footprint (PCF) data must follow approved methodologies like PEFCR.
- Repairability and durability info must be based on lifecycle models or scoring.
- End-of-life pathways must guide recyclability or circular take-back options.
- Data must be machine-readable and interoperable across platforms and supply chain nodes.
How FairlyGreen.io Helps You Get DPP-Ready
📦 Automated Data Capture from BOM to Factory Floor
We extract, clean, and standardize your product and environmental data—at scale.
📊 Carbon Footprint Calculators Aligned with PEFCR
Accurately report carbon data, repairability, and recyclability using verified models.
🔗 Supplier Collaboration Tools
Send structured data requests to suppliers and import results directly into your DPP database.
🔐 Secure, Interoperable Architecture
Our system links with leading DPP frameworks and GS1 global identifiers.
📱 Scannable Outputs
Export ready-to-use QR codes that embed live data into your garments or tags.
How to Get Started Now
1. Map Your Data Gaps
What do you know about your raw materials, factory emissions, and repair scores? What’s missing?
2. Engage Your Supply Chain
Send pre-formatted data requests via FairlyGreen.io to start collecting key DPP fields now.
3. Build Your Digital Infrastructure
You’ll need cloud storage, QR systems, and APIs that talk to EU product databases.
4. Pilot with a Product Line
Choose a high-volume SKU and run a DPP dry run. Learn what’s possible—and what’s painful.
5. Stay Updated
EU rules are evolving fast. Subscribe to our DPP Watch Bulletin to stay ahead of deadlines and tech standards.
DPPs Are Not Just a Compliance Box—They’re a Competitive Advantage
Fashion’s future is traceable, repairable, and circular. The brands that embrace DPPs now will be the brands that win tomorrow.
At FairlyGreen.io, we’re building tools that turn DPPs from a chore into a strategic asset.
FairlyGreen.io powers the fashion industry’s shift to data-driven sustainability—making complex compliance clear, connected, and actionable
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