The Clock Is Ticking on Greenwashing
Sustainability isn’t just a trend—it’s becoming law. The EU’s latest Product Environmental Footprint Category Rules (PEFCR) for apparel and footwear, published in April 2025, set a new standard for carbon accounting across the fashion industry. If your brand isn’t prepared to align with these rules, you risk falling behind.
FairlyGreen.io is built to keep you ahead.
What’s New in the 2025 PEFCR?
The updated PEFCR provides a robust, science-backed method for measuring a product’s environmental footprint across its entire lifecycle—from raw materials to end-of-life disposal.
Key updates include:
- Mandatory reporting on the most relevant environmental impact categories (e.g. climate change, water use, land use, and fossil resource use).
- Standardized life cycle data requirements for raw materials, manufacturing, transport, and even consumer use and disposal.
- Repairability multipliers and durability scoring, encouraging circular design and extended product life.
These rules bring clarity, consistency, and—critically—credibility to sustainability claims. But the complexity is high. That’s where we come in.
Why FairlyGreen.io?
We simplify PEFCR compliance while giving your sustainability team the tools to lead, not lag.
- 🌍 Carbon Footprint Calculators for corporate and product-level assessments.
- 📊 Automated LCA Reporting aligned with PEFCR 3.1 standards.
- 🔗 Integrations with suppliers for real-time data collection and emission tracking.
- ✅ Pre-verified templates and scoring modules for intrinsic durability, end-of-life, and recyclability assessments.
The Business Case for Getting It Right
Brands that adopt the PEFCR now:
- Reduce regulatory risk by future-proofing ESG reporting.
- Boost consumer trust with credible sustainability metrics.
- Win market share as retailers and investors favor transparent supply chains.
Think of it as not just compliance, but competitive edge.
What You Can Do Next
- Audit your current product data. Can you trace emissions from fiber to factory?
- Educate your teams. PEFCR compliance isn’t just an LCA problem—design, sourcing, and logistics are all in scope.
- Start with one product line. FairlyGreen.io makes it easy to pilot with minimal disruption.
- Talk to us. We’ll help map your data, train your teams, and build a roadmap to full compliance.
Ready to Lead the Change?
At FairlyGreen.io, we believe sustainability should be measurable, verifiable, and actionable. Join the brands already using our tools to take control of their carbon footprint—and their future.
FairlyGreen.io is your carbon intelligence hub for the fashion industry—powered by data, backed by science, and built for real impact.
